IOPE, part of South Korea’s largest beauty company Amorepacific, is a high-function skincare brand that focuses on plant science. As the brand’s origin, the IOPE LAB is where research into skin, materials and technology takes place. For the new visual identity, we drew inspiration from the elegance of urban botany. The play of light and shade, layer and transparency brings out an unmistakable character in the packaging and stationery design.