For Ace & Tate signature store in Munich at Gärtnerplatz, we played conceptually through illusion and perception with the visual senses, inspired by the theme of Guns N’ Roses’ album Use your illusion.

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The design concept draws passersby’s attention from the exterior of the heritage building to the electric, contemporary space inside. Mirror panes mirror one another, forming fragmented reflections of interiors and structures. Black lines and frames, display systems, and neon light installations create a vanishing point to guide the gaze. Chill-out areas and music-listening hubs bring together customers in a unique and relaxed atmosphere.

This project has been featured in the Frame, AD Magazin and Wallpaper.